Friday, February 4, 2022

Placester Introduces Agent Manager, Empowering Real Estate Brokerages With the Tools to Easily Onboard, Support, and Manage Website Marketing for Their Agents

Today, is introducing Agent Manager, a momentous new iteration of its platform, transforming it into an agent management platform that enables organizations of any size to deliver customized websites and marketing to their agents in minutes. In becoming an agent management solution, now provides a centralized platform for roster management, agent onboarding, role-based access, and multi-site brand control. The launch of Agent Manager is a culmination of new capabilities added to the platform that further enable brokers and teams to provide exceptional marketing support to their agents.

Placester agent manager lets you manage and automate all of your agents’ website operations in one place—onboarding, offboarding, marketing support, and everything in between. (Graphic: Business Wire) comprises an ever-growing toolset of website branding controls, agent management tools and done-for-you services. Enterprise-level platform features that real estate marketing teams can use to easily deploy custom websites and marketing at scale. The expansive features provide infinite opportunities to streamline marketing workflows and empower marketing teams to focus on the work that maximizes agent happiness and drives adoption.

In using Placester, marketing teams throughout the US are instantly onboarding new agents, delivering customized marketing, quickly resolving marketing requests, collaborating, and minimizing time-consuming busywork.

The release of Agent Manager includes the following capabilities, among many others, with dozens more planned for 2022:

  • Role-Based Access: Seamlessly authorize or revoke admin access with staff, contractors, and agents.
  • Super Admin Controls: Simple controls for account owners and admins to manage agent sites.
  • Unified Agent Profile Database: Enter and update agent information once and sync it across sites and rosters.
  • Office and Roster Controls: Assign, organize, and display agents on one or more office rosters with ease.
  • Onboarding Automation Tools: Control invites, reminders, password resets, and branded site assignment.
  • Website Template Creation: Ability to duplicate, create and assign unlimited brand-compliant website templates.

“When brokerages have the tools to provide individualized marketing support to their agents, they start unlocking their true potential – we experienced this first hand with customers,” says Matt Barba, co-founder, and CEO of “Launching Agent Manager is a huge milestone along our vision of supporting any brokerage and team to deliver outstanding agent and consumer experiences. We continue to learn and be inspired from the amazing things our customers build on the platform.”

“We are launching Agent Manager™ to give our clients the enterprise tools needed to manage and automate all agent website operations in one place—onboarding, offboarding, marketing support, and everything in between,” said Seth Price, VP of Product at Placester. “Whether you manage one or 1000 agents, you need complete control over every aspect of their experience to maximize agent happiness and drive adoption.”


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