Friday, October 11, 2019

Trendwatch: Chicago Penthouses Transformed into Top-Floor Amenity Spaces

The top-level floors of urban residential buildings are traditionally considered prime real estate, selling or renting for top dollar as penthouse units. In the last few years, however, many Chicago developers are opting to transform once-exclusive penthouse spaces into shared amenity spaces. This shift speaks to a larger trend in the competitive luxury rental market, where a building’s amenities and community spaces often serve as the deciding factor for affluent renters.

“While the penthouse level usually commands the priciest and most exclusive square footage in a rental building, we’ve seen changes to this peak space in Chicago’s new rental model,” said Ben Creamer, founder and managing broker of apartment leasing firm Downtown Apartment Company. “Many developers are now using the space for shared recreation, to the benefit of all residents rather than just a select few.”

We recently spoke with developers from luxury rentals in the Chicago market to learn more about this trend and the desired amenity spaces in Chicago right now.

73 E. Lake

73 E. Lake, developed by Chicago-based M&R Development, was one of the first luxury high-rise rental buildings to offer top-floor amenity space when it opened four years ago.

“When 73 E. Lake first opened, we faced some competitive headwinds with a number of new luxury buildings hitting the market around the same time,” said Anthony Rossi, Sr., president of M & R Development. “Our dramatic top floor amenities, all very focused on the lifestyle of a sophisticated urban renter, set the building apart from other new rentals in the marketplace and helped ensure a quick lease-up. The building’s top-floor lounge and deck remain popular with residents as they gather for social events, host friends and family, or relax after a long workday.”

727 West Madison

“For years, the top floor of a high-rise like 727 West Madison, which is the tallest in the West Loop, would have been built out exclusively as penthouses for renters with the deepest pockets,” said David Friedman, president of F&F Realty, Ltd., owner and co-developer of 727 West Madison. “But in vibrant downtown neighborhoods like the West Loop, community is at the heart of daily living–and residents covet one-of-a-kind amenities. So, along with our co-developer Fifield, we decided to devote part of the top floor to club-style amenities for our residents. The Sky Lounge, designed by award-winning design firm Studio K, is offered on a membership basis to 727 residents, giving them 24-hour, exclusive access to an entertainment suite with the best skyline views west of the Loop.”

Optima Signature

Optima Signature, a luxury apartment community in Chicago’s Streeterville neighborhood, offers residents of its larger Apex units exclusive access to Club 52, a specialized amenity floor with wine lockers and an alfresco kitchen, lounge and terraces.

“We’re continually seeking ways to design spaces that facilitate people’s need to connect with one another, as well as with their natural surroundings. A key part of making sure our residents have an exceptional experience involves literally elevating the amenity experience on the upper levels of Optima’s communities,” said Tara Hovey, president and COO of Optima, Inc. “By blending resort-style amenities with panoramic views, Optima Signature in Chicago allows residents to simultaneously indulge and recharge.”

Eleven40

CA Ventures, the developers behind Eleven40, included a top-floor amenity space that offers residents views of Chicago’s skyline and Lake Michigan, along with access to a pool, deck, shared kitchen and resident lounge. There is also a “sophisticated retreat” with an all-inclusive suite of amenities, from a kitchen to yoga studio and fitness center to an outdoor sun deck and dog run.

When looking into the future, Creamer sees this trend in luxury rental builds continuing, stating that “offering over-the-top amenities in extraordinary top floor spaces can distinguish a property in a crowded marketplace and produce better ROI in a building’s leasing strategy.”

 

This article was written by Julia Brenner from Forbes and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.